“ICAD (the Institute of Creative Advertising and Design)
turns 60 this year. During that time, we have seen so many changes, not just within the industry but within wider society. Six decades that have seen everything from the flower power of the '60s to the so-called ‘Yuppy’ '90s, we’ve experienced economic highs and lows and everything in between. Throughout, the Advertising and Design industries have mirrored society. They have shaped our evolving values and lifestyles, offering a commentary and often stirring controversy.
“ICAD's mission has always been to Foster, Promote and Reward creative excellence, and that aim is just as relevant today as it was back in 1958. While the industry and society have changed greatly over the past 60 years, the importance of creativity remains constant.” That’s according to Rory Hamilton (pictured left), ICAD President and partner and executive creative director at Boys and Girls
speaking at the announcement of a series of events and activities to celebrate ICAD’s 60th anniversary.
A non-profit, membership-led body, The Institute of Creative Advertising and Design (ICAD) is based in Dublin and made up of the best creatives in Ireland including its governing board and newly appointed executive board. Perhaps best known for its annual awards, ICAD also runs exhibitions, events, talks, publishes an awards book and offers learning opportunities.
With a nod to how advertising has impacted societal change (and more playfully to its iconic bell-shaped award), the theme of ICAD 60 is ‘Ringing the Bells of Change’.
The ICAD 60 programme of activity comprises:
One of the highlights of the year, The ICAD Awards ceremony, rewarding the best in Irish creativity and design, will take place on Friday, May 25th at Christchurch, Dublin (where the bells will literally ring). Entries for this year’s awards have already been submitted and are currently being judged.
ICAD60 finale event – details of this ICAD 60 “wrap-up” event in November will be announced later in the year.
ICAD Upstarts provides new and emerging talent with a platform to present their work to industry peers. Applications open in June and the programme commences in late August.
ICADemy is a continuing creative development programme held throughout the year and providing attendees with the tools to reach creative excellence.
Portfolio Lab - aimed at aspiring creatives with an advertising or design portfolio, this annual event is of most benefit to recent graduates and final year students of any creative discipline (advertising, animation, design, media, technology courses etc.).
It’s an opportunity for them to get themselves (and their work) in front of leading Irish Creative Directors.
ICAD Symposium – A Call for Papers will be issued shortly for a symposium examining the origins and progress of the Irish Advertising and Design industries, with specific focus on their influence on societal change.
ICAD general events programme which began in January with Creative Shorts, running from now until the year end, including collaborations such as ICAD’s presence at The Future.
Commenting on the announcement, Elaine McDevitt (pictured above right), Managing Director, ICAD said: “This year, we will be continuing to serve our mission statement - through our awards; with events; the continued roll out of our ICADemy workshops; through partnerships; and with celebration, not just of the legacy of the industry in terms of creative excellence but in terms of societal significance.
“We will be ringing the bells of change. It’s what we’ve always done. Long before buzzwords were invented, this industry created, designed and innovated, leading the way in so many aspects of Irish society and culture. And throughout, ICAD fostered, promoted, and rewarded all of these achievements. We’re looking forward to an engaging and empowering ICAD 60 year.”
ICAD was established as a mechanism through which creative people could connect. At the time, there were no grass-roots creative events or organisations. The term graphic designer wasn’t even in common use: such luminaries as early ICAD award-winners Louis Le Brocquy and Patrick Scott were labelled ‘commercial artists’, or ‘two-dimensional designers’
ICAD not only played a key role in facilitating the professionalisation of the graphic design industry in Ireland while echoing the increased international recognition of the importance of creativity and the ‘big idea’ in advertising, became a force for creativity in the country.