RIMOWA Twists Reality as Dior Fashion Designer Kim Jones Travels in Japan and India

Created in partnership between Anomaly in Berlin and RIMOWA’s internal creative team, the campaign will be activated globally with special emphasis on RIMOWA’s seven key markets – USA, China, HK, Japan, Germany, UK, and France. 

Frank Hahn, executive creative director at Anomaly Berlin, comments: "In our second year of RIMOWA’s NEVER STILL campaign we are not falling short of inspirational stories with a new line up of longtime RIMOWA owners that live this philosophy. These extraordinary personalities shape our world and culture beyond their profession. Shot in Tokyo, India, Los Angeles and Toronto we again paired each icon with a unique director and had them bring to life their genuine stories as meaningful life lessons and inspiration to travel. ‘No one builds a legacy by standing still’ is a concept that will never lose its inspirational power."