BBH asked Riff Raff's Megaforce to put their 21st Century stamp on Baileys for their new global media campaign of the well established brand.
This set the scene for a trompe l'oeil, 50 flowing Baileys girls, silver clad ice skaters from the some place in the future, plus traditional Busby Berkeley choreography and also a spiral staircase thrown in for good measure.
You can view the spot below: