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Ridley Scott Takes Us on a Sensorial Odyssey in Cosmic Film for Hennessy

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Hennessy unveils ‘The Seven Worlds,’ a short film directed by Ridley Scott and created by DDB Paris, exploring the seven tasting notes found in Hennessy X.O.

Ridley Scott Takes Us on a Sensorial Odyssey in Cosmic Film for Hennessy
Today, Hennessy released an epic short film by legendary director Ridley Scott who visualises the odyssey experienced in every sip of Hennessy X.O. The campaign was created by the advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of the film will air during the 91st Oscars on February 24th, amplifying the cinematic flair of the campaign on one of Hollywood's most celebrated nights. 

Complementing the idea that “Each drop of Hennessy X.O. is an Odyssey,” the Academy Award nominated director of the films The Martian and Gladiator, as well as cult films Alien and Blade Runner, creates a visual journey that explores the seven flavour profiles in a surreal, sensorial and immersive narrative. The film is a creative interpretation of each of the seven tasting notes, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo. 

“I was attracted to this project because I was inspired by the potential for art and entertainment to bring this story to life,” said Ridley Scott. “Hennessy has a great product, and I was lucky enough to have the freedom to interpret this and create something amazing. I think people will be stunned when they see the film." 


All seven notes evocatively take shape under the iconic filmmaker’s direction, with his subversive sense of narrative, unique light, and knack for radical, and technical innovation. The seven notes, envisioned as individual worlds, are brought to life through wondrous and extreme physiography. The director leaves it to the viewer’s imagination if the film occurs in the future or the past, in reality or in a dreamscape as he takes us through vivid scenes offering snapshots of each world. 

Scott’s film depicts the gathering of shimmering golden liquid, human figures walking in the shadows of bronzed giants, androids coming to life through spicy synapses, beings gliding through a fiery atmosphere and meditating peacefully amongst levitating rocks while lush woodlands are stirred by invisible spirits. As the film culminates we see the worlds co-existing in an omnipresent nebula and are reminded of the director’s mastery in transporting viewers to other worlds. 

‘The Seven Worlds' production team includes global leaders in visual effects, Moving Picture Company (MPC), who previously collaborated with Scott on the films Alien, The Martian as well as Blade Runner and reunite with the director to design ‘out of this world’ effects through CGI. Composer Daniel Pemberton, who previously worked on Scott's film All the Money in the World and The Counselor, created a unique and unexpected score perfectly complimenting the director’s vision of Hennessy X.O. Scott’s production company RSA Films produced the film. 


"It is an honour for Hennessy to partner with a visionary like Ridley Scott," said Hennessy Global CMO Michael Aidan. "This film showcases Ridley's artistic genius conveying the essence of Hennessy X.O through entertainment that transcends traditional advertising." 

Alexander Kalchev, executive creative director at DDB Paris, said: “When we embarked on this adventure, we dreamed of creating a film that is truly different. But even in our wildest dreams, we did not imagine we would be going to so many incredible new worlds. Together with Hennessy and Ridley Scott, we hope to have achieved a new benchmark in advertising.” 

See the full film, as well as a 'making of' video, behind-the-scenes content, and an interview with Ridley Scott, at thesevenworlds.hennessy.com.


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Music

Composer: Daniel Pemberton

Music Company: The

Music : Jerome Alquier

Offline

Editor: Jim Weedon

Post Production / VFX

Post Production Company: MPC

Producer: Tomek Zietkiewicz

Colourist: Stephen Nakamura

Creative Director: Ryan Jefferson Hays

Head of CG: Carsten Keller

3D Supervisor: Boyo Frederix

2D Supervisor: Rod Norman

Head of VFX: Selcuk Ergen

Colour Company: Company 3

Production Company

Director: Ridley Scott

Producer: Debbie Garvey, (Supervising Producer

DOP: Dariusz Wolski

Production Company: RSA Films, 75 Paris

Executive Producer: Debbie Garvey (RSA Films), Annabelle Fournier Stillking Prague (75 Paris)

1st AD: Raymond Kirk

Production Designer: Marc Homes

Costume Designer: Charlotte Law

Make Up: Polly Earnshaw

Managing Director: Kai-lu Hsiung, Emmanuel Guiraud (75 Paris)

Sound

Sound Company: Grand Central Recording Studios

Sound Engineer: Oliver Tarney

Audio Mixer: Raja Sehgal

Client

Advertiser: Hennessy

Chief Marketing Officer: Thomas Moradpour / Michael Aidan, Antoine Varlet

Deputy Head of Marketing: Antoine Varlet

Brand Director: Emmy Aoun Gestin

Creative Agency

Creative Agency: DDB Paris

Executive Creative Director: Alexander Kalchev

Creative Director: Pierre Mathonat, Alexis Benbehe

Producer: Quentin Moenne Loccoz

Managing Director: Xavier Mendiola

Genres: Visual VFX, Scenic

Categories: Spirits, Alcoholic Beverages

DDB Paris, Mon, 11 Feb 2019 14:58:39 GMT