Ridley Scott Creative Group's Darling Films Sign Director Sam Coleman

Director Sam Coleman has signed to Darling Films, part of the Ridley Scott Creative Group, for UK commercial representation, and RSA Films for representation in Amsterdam and Europe.  

A former creative and art director, South African born director Sam brings brand storytelling to life with epic visuals, a high level of film craft, and authentic performances. 

Sam previously spent four years at 180 Amsterdam, with his background in fashion and South African street culture proving a perfect fit for the agency’s adidas Original’s account, building an award-winning creative team with international influence. After crossing the Atlantic to Mother New York, where he worked across Stella Artois and Tanqueray, Sam returned to Cape Town to focus on honing his craft in film making as a director.    

Equally at home working with such diverse talents as world record holding athletes and Olympic gold medallists for Audi and ON Running, to rappers in futuristic music videos in Uganda, Sam’s handle for storytelling, performance, and unique collaborations, alongside his experience in agency and brand creative departments has seen him helm Cannes, Clios, Ciclope, and D&AD award-winning campaigns for the likes of VW, Coca-Cola, Adidas, and Becks.  

“Sam’s creative pedigree shines through when it comes to directing. From comedy to cars and choreography, VFX to documentary, his reel covers a wide scope and breadth, with huge scale and intimate performances” said Kat Downs, head of new business, Darling Films. “He is a total gem, and I am delighted that we are representing Sam via Darling in the UK.”