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Ride the Wind in This Dreamlike Burberry Film from Megaforce

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Riff Raff directors defy gravity with stunning spot 'Open Spaces'

Ride the Wind in This Dreamlike Burberry Film from Megaforce

Burberry has launched its latest campaign with a stunning spot titled 'Open Spaces', created and directed by Riff Raff Films' Megaforce.  

A pioneering spirit has been part of the brand’s heritage from the very beginning. Thomas Burberry invented gabardine and created iconic outerwear to help people embrace the outdoors and explore new spaces and places. This spirit is embodied by a quote from Thomas Burberry that continues to inspire and imbue the brand’s collections today: ‘Inherent in every Burberry garment is freedom’.

As the world opens up again, the campaign explores this spirit through a youthful, dreamlike lens. For the campaign film, Riccardo collaborated on the creative and film direction with Megaforce to bring the story to life. It features four bold individuals who have the power to explore and discover, as they take us on a journey set amongst the natural beauty of the British countryside. A spirit of duality – blurring the lines between reality and fantasy.

They bound weightlessly through fields, defying gravity as they take flight – resisting convention. New perspectives are explored as they jump and twist through towering forests. As they float across a lake, they challenge the obstacles of the elements and the natural world.

At the end of this hyperreal dreamscape, the four characters come together magnetically, becoming one entity flying through the sky, united in their differences. A symbol for our interconnectedness with nature and each other.

Directors Megaforce comment: “We had so much fun working on this campaign – as much as it looks! For this film, we had the idea to celebrate the joy of being free, the love for nature, and the strength of the collective. These are familiar themes to Burberry’s vocabulary as well as its heritage of exploring the outdoors. We wanted to communicate these notions and it’s such a nice feeling when something out of our imagination becomes a reality.” 

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Credits

AGENCY & PRODUCTION: Riff Raff Films

CREATIVE & DIRECTION: Megaforce

EXEC PRODUCER/OWNER: Matthew Fone

PRODUCER: Cathy Hood

PRODUCTION MANAGER:   Laura Duffy

PRODUCTION ASSISTANTS: Laura Heilanen, Michelle Cheung

CHOREOGRAPHER: (LA)HORDE

CASTING DIRECTOR: Kharmel Cochrane Casting

STYLIST: Ana Steiner

DOP: Justin Brown

LOCATIONS: Carl Fairall, Salt Films

1st AD: Benji Edwards

GAFFER: Craig Davis

MAKE-UP ARTIST: Gemma Smith-Edhouse

HAIR STYLIST: Hiroshi Matshushita

 

CAMERA: Panavision

STOCK: Kodak

FILM PROCESSING: Cinelab

EDITOR: Joe Guest

EDIT HOUSE: Final Cut London

POST HOUSE: Moving Picture Company

2D CREATIVE DIRECTOR: Alex Lovejoy

POST PRODUCER: Ryan Hancocks

COLOURIST: Emiliano Serantoni

SOUND DESIGN: Sam Ashwell, 750mph

TRACKING VEHICLES: Bickers

CLIENT:   Burberry 

CHIEF CREATIVE OFFICER:   Riccardo Tisci

VP CREATIVE:   Rachel Crowther

SENIOR ART DIRECTOR: Al Watts

ASSISTANT ART DIRECTOR: Louis Gabriel

ASSISTANT ART DIRECTOR: Harry Brady

LEAD PRODUCER: Will Preston-George

SENIOR PRODUCER:   Asha Joneja

PRODUCTION COORDINATOR: Katie Wright

PRODUCTION ASSISTANT: Geneva Stalker

DIRECTOR OF STYLING: James Campbell 

STYLIST ASSISTANT: Donnika Anderson

STYLIST ASSISTANT: Amy Louise Ryall

JUNIOR STYLIST: Thomas Ramshaw

STYLING ASSISTANT: Devonute Williams-Dyer

 
 
 

Genres: Choreography

Categories: Clothing and Fashion, Day Wear

Riff Raff Films, Tue, 19 Oct 2021 13:22:00 GMT