Richard Ayoade Urges Us to Embrace Global Citizenship in New HSBC UK Campaign

To kick off the New Year, HSBC have released a new campaign, created by JWT London, starring British actor-director Richard Ayoade, which celebrates the positive benefits that global influence and innovation has brought to the UK.  

In the spot Ayoade showcases a range of internationally created products and brands that have become integral staples of British culture and lifestyle. 

He humorously highlights how some foreign imported products and ideas have become so ubiquitous to UK citizen's daily lives that they may not even know that they were made in another country.

Ayoade reminds us of a few of the more often forgotten global imports by reeling off a long list of them for comic effect. 

A spokesperson for HSBC UK said: “We have been connecting the world through trade for 152 years. Our new ad campaign reflects our proud international heritage and our commitment to helping people, businesses and communities in the UK to thrive.”  

The campaign also includes print, outdoor and digital executions that further promote HSBC’s desire to help people thrive by highlighting its partnerships with The Princes Trust (helping young people into business) its £10bn Small Business Fund and its sponsorship of British Cycling (getting 2 million extra people cycling).