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Richard Ayoade Embraces the New Different for HSBC

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Merman's Will Clark directed the campaign for Wunderman Thompson
Richard Ayoade Embraces the New Different for HSBC

In a year of unexpected turns, Richard Ayoade returns in this latest instalment for HSBC. Created by Wunderman Thompson in this successful and highly coveted campaign, Richard makes his grand return in his classic brown corduroy suit - and all new brown corduroy mask - as well as his signature red tie. In ‘The New Different’ Richard’s idiosyncrasies and dry wit mark a new chapter. Directed by Merman’s Will Clark, this film questions the uncertainty of 2020 with Richard musing ‘Why wait for normal? Let’s build the new different.’ Set amongst the backdrop of the theme tune from Rocky, Richard gives us the energy and optimism we all need more than ever.


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Client: HSBC

Agency: Wunderman Thompson

Production: Merman

EP: Siobhan Murphy

Producer: Debbie Carmichael

Production Manager: Matt Bulaitis

Director: Will Clark

Creatives: James Humphreys, Craig Hunt, Rob Bovington

TV Producer: Tash Bedford

DOP: Dan Holland

Production Designer: Simon Davis

Costume Designer: Craig Sheppard

Hair& Make-Up: Bev Pond-Jones

Editor: Joe Wilby @ Marshal Street Editors

Post Production: Coffee & TV

Genres: Comedy, People, Dialogue

Categories: Banking, Finance

Merman UK, Mon, 05 Oct 2020 16:26:12 GMT