Merman UK
Mon, 05 Oct 2020 16:26:12 GMT
In a year of unexpected turns, Richard Ayoade returns in this latest instalment for HSBC. Created by Wunderman Thompson in this successful and highly coveted campaign, Richard makes his grand return in his classic brown corduroy suit - and all new brown corduroy mask - as well as his signature red tie. In ‘The New Different’ Richard’s idiosyncrasies and dry wit mark a new chapter. Directed by Merman’s Will Clark, this film questions the uncertainty of 2020 with Richard musing ‘Why wait for normal? Let’s build the new different.’ Set amongst the backdrop of the theme tune from Rocky, Richard gives us the energy and optimism we all need more than ever.
Client: HSBC
Agency: Wunderman Thompson
Production: Merman
EP: Siobhan Murphy
Producer: Debbie Carmichael
Production Manager: Matt Bulaitis
Director: Will Clark
Creatives: James Humphreys, Craig Hunt, Rob Bovington
TV Producer: Tash Bedford
DOP: Dan Holland
Production Designer: Simon Davis
Costume Designer: Craig Sheppard
Hair& Make-Up: Bev Pond-Jones
Editor: Joe Wilby @ Marshal Street Editors
Post Production: Coffee & TV
Genres: Comedy, People, Dialogue
Categories: Banking, Finance
Merman UK, Mon, 05 Oct 2020 16:26:12 GMT