Today Leo Burnett London is pleased to introduce a new commercial for Kellogg’s Rice Krispies Multi-grain Shapes, titled ‘What’s it like to be a fish’. Multi-grain Shapes is a cereal comprising of an assortment of different shapes; high in fibre and made with wholegrain, the shapes aspire to stimulate a childs mind and imagination.
The commercial follows a young child through a journey of exploration and wonderment as she indulges her natural curiosity, wondering indeed what it’s like to take the form of the interesting shaped cereal she enjoyed at breakfast. With Mum on hand to offer encouragement, we watch a young girl create and adorn herself in a home-made fish costume, fin and all. The rather charming action is accompanied by ‘The Beautiful Briny Sea’ from Disney’s Bedknobs & Broomstics.
The 30-second advertisement breaks on national TV on the 22nd April before making its cinema debut on the 26th April.
Directed by the Joanna Bailey the ad was written and art directed by Philip Deacon & Sabina Kelly.
Project: Rice Krispies ‘What’s it like to be a fish’
Client: Ted Linehan, VP Marketing - Europe, Kellogg Company
Creative agency: Leo Burnett London
Creative Director: Don Bowen
Executive Creative Director: Justin Tindall
Copywriter: Philip Deacon & Sabina Kelly
Art director: Philip Deacon & Sabina Kelly
Planner (creative agency): Josh Bullmore
Media agency: Carat
Production Company: Bare Films
Director: Joanna Bailey
Director of Photography: Ben Smithard
Prod co Producer: Helen Hadfield
Editor: Joe Guest/ FINAL CUT
Music & Sound Design: WAVE/Tony Rapaccioli
Post Production: MPC
Post Producer: Dionne Archibald/MPC
Agency Producer: Katie Spong