senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Hires, Wins & Business in association withLBB
Group745

Ribena Appoints BBH as New Advertising Agency

22/10/2021
Advertising Agency
London, UK
232
Share
Blackcurrant drinks brand announces the new partnership as it moves into a new era of growth and builds upon its sustainability efforts

Ribena has announced that Bartle Bogle Hegarty will be its new advertising agency after a competitive pitch. Britain’s much-loved blackcurrant drinks brand, owned by Suntory Beverage & Food GB&I, made the appointment as it seeks to build on its brand purpose and sustainability efforts. 

BBH follows incumbent Wunderman Thompson after the brand announced it would be looking for a new agency in June. Eight agencies were initially called for chemistry meetings with a further four asked to attend the final pitch.  

Helen Passard, head of marketing for Ribena said: “It’s been an extremely collaborative process and we’d like to thank all the agencies involved for the work they put in at each stage of the pitch. It was a strong final round, but we were particularly impressed with the creativity of BBH team. We’re really excited to have BBH with us for the next stage of the Ribena journey, we believe they are the right agency partner to help us deliver the brand’s purpose and positioning and propel the brand beyond the strong 15% growth we are currently seeing."

Helen Rhodes, executive creative director from BBH said: “Winning Ribena is like winning the juicy advertising lottery. It’s an iconic brand that is as synonymous with British culture as tea, cake, fish and chips and Harry Potter. The whole pitch process has been a dream and we can’t wait to get started in this exciting, new partnership.”

The new agency appointment follows the first dedicated consumer marketing campaign and TV sponsorship for the Ribena sparkling range which launched a couple of weeks ago on 4’s Friday Nights In strand that will run up to Christmas. 


Credits
Work from BBH London
It Pays to Be Connected
Tesco Mobile
19/04/2024
36
0
Fishing
Burger King
08/04/2024
20
0
Surprise
Burger King
08/04/2024
19
0
ALL THEIR WORK