DDB and Rialto Channel used print, online, PR and social media marketing
to encourage women to register for a free film ticket to The Breast
Cancer Screenings. Hosted by Rialto Channel at Auckland's Academy
Cinema's, and supported by the New Zealand Breast Cancer Foundation, 400
women had the opportunity to donate their tears, while watching the
emotional rollercoaster that is the critically acclaimed romantic-drama
Says Damon Stapleton, chief creative officer, DDB: "We
are proud of these awards. They recognise a campaign that will
potentially help millions of women around the world each year; helping
to progress the valuable research that US company Ascendent Dx is doing
in the area of breast cancer detection."
Roger Wylie, Rialto
Channel general manager, says he's thrilled with the ongoing recognition
this work has received: "At Rialto Channel we are firm believers that
powerful stories change lives. This campaign shines a light on the power
of an important story well told, and the awards recognise that."
DX is an American research company on the cutting-edge of breast cancer
detection technology. They have discovered that tears could potentially
be used to detect breast cancer with up to 90 percent accuracy.
Promax BDA Awards recognise marketing excellence in the media marketing
space and are regarded as the most prestigious awards for creative
endeavour in this field.
Promax BDA Awards:
Best Image Campaign (Television or VOD Platform) - Gold
Best Special Event - Gold
Best Marketing Video/Sizzle Reel/Sneak Peaks Presentation - Gold
Best Use of Digital - Silver
Best Integrated Marketing Campaign for a Programme - Silver
Most Outstanding Marketing Initiative - Silver
VIEW THE FULL LIST OF WINNERS - anz2017_-_winners_list.pdf