The Assembly Rooms
Tue, 19 Feb 2019 09:40:29 GMT
Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign.
In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother Ryan, and their now infamous fall-out.
The advert was directed by Peter Cattaneo at Academy Films – best known for Oscar-nominated Full Monty – and edited by The Assembly Room’s Nik Hindson. The campaign promotes Paddy’s Rewards Club, the bookmakers’ anti-loyalty scheme.
It includes a scene where Rhodri groans as his beloved Wales lose a football match, before beaming at the camera as the commentator says ‘questions will be asked of the manager’.
Brother Ryan was appointed Wales manager last January.
When asked what his sibling will think of the advert, Rhodri said: “I’m sure, after the initial defensiveness, he’ll have a laugh about it. It’s funny.
“The whole thing is just me poking fun at the situation, because I’m over it. I’m not in the dark place I was years ago, I’ve moved on, he’s moved on, my ex-wife has moved on.”
Spokesman Paddy Power said: “If you can’t trust your own brother to be loyal, why would you bother with a loyalty scheme?
“Inspired by Rhodri’s experiences, we’ve decided to create a rewards club rather than loyalty scheme. Paddy’s Rewards Club: Loyalty is dead. Live for rewards.”
view more - Creative
Edit Company: The Assembly Rooms
Editor: Nik Hindson
Director: Peter Cattaneo
Producer: Ellie Fry
Production Company: Academy FIlms
Genres: In-camera effects, Comedy, People
Categories: Gaming, Sports and LeisureThe Assembly Rooms, Tue, 19 Feb 2019 09:40:29 GMT