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Rhodes and the Commonwealth Games

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Matt Rhodes beautifully directs the contrasts and colour of Indian life in these remarkable and believable scenes for the Commonwealth Games.....

Rhodes and the Commonwealth Games
Matt Rhodes beautifully directs the contrasts and colour of Indian life in these remarkable and believable scenes for the Commonwealth Games.

This stunning BBC ident was captured by the team at Red Bee Media, with the services of Highlight Films over 3 of 9 days in the steamy City of Delhi.  Far from the more familiar associations, Delhi Belly, this project summarises how ‘Delhi-cious’ this wondrous city is, hosting such prestigious games as well as being a home to thousands of locals.

“there was so much beautiful stuff that I wanted to shoot. it was like being in a giant, extravagant set…”  Matt

Matt really set his talents and love for this country into this project shooting with a long lenses and in an observational manner.  This beautiful documentary style,  encapsulates the character full old buildings and the ultra modern architecture, the buzz of the streets and friendly atmosphere of all the locals.

The edit builds throughout maintaining this energy and flow, seeing the town preparing for the games right up until the whole town is alive with celebration.  This is really a tribute to the BBC coverage, the games themselves and the beautiful direction of Matt Rhodes.

Credits:

Agency:                                   Red Bee Media
Copywriter/Creative Head:     Joe Lee
Art Direction:                           Joe Lee & James Spence
Creative Director:                   James Spence
Director:                                  Matt Rhodes (Red Bee)
Production Company:             Red Bee Media
Producer:                                KateBlakey
Production Manager:             Ann-Marie Small
Director of Photography:        Nick Bennett
Editor:                                      Tristram Giff
TK:                                          Steff @ Framestore
Post-production:                      The Mews
Audio:                                      Anthony @ Facto
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Genres: Scenic

Categories: Idents

lbbonline.com, Tue, 28 Sep 2010 16:00:00 GMT