RHB’s latest festive film features Malaysian football star Thanabalan in the lead role inviting Malaysians to be sweet and share their blessings with each other during Deepavali. Created by FCB Kuala Lumpur and produced by Chilli Pepper Films, ‘Be Sweet’ is the fourth collaboration between RHB and FCB since the agency was brought on-board earlier this year.
“While the story of light overcoming darkness is a common theme during Deepavali, there are other aspects that make up the celebration, like the exchange of sweets. While it marks the victory of good over evil, it also a sign of bringing prosperity to someone's home. Now, who doesn't love a sweet year ahead?” said Ravi Costa, Associate Creative Director FCB Kuala Lumpur.
“The film celebrates togetherness and the small but important things that binds communities together. We needed a lead that could bring people together and Thanabalan’s ability to do that both on and off the pitch made him a natural choice.” said Abdul Sani Abdul Murad, RHB’s Chief Marketing Officer
Since its release on 11th October, the film has quickly amassed over 2.6 million views, 3,500 shares and overwhelming positive comments.
Art Director: Zahriel Yazid
Chief Creative Officer: Ong Shi Ping
Copywriter: Ravi Costa
Creative Agency: FCB Malaysia
Producer: Brandon Chai
Senior Account Director: Syahriza Badron
Strategic Planning Director: Eldon D’Cruz
Associate Creative Director: )