RHB Bank Breaks Barriers with Touching Real-Life Story for Hari Raya
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FCB Kuala Lumpur's 'Breaking Barriers' is inspired by the true story of public school teacher Amy Mistaka

Created by FCB Kuala Lumpur, the latest edition to RHB Group’s ‘Challenger Series’ is inspired by the true story of Amy Mistaka, also known as Cikgu (Teacher) Orked, who went the extra mile to overcome the language barrier between her and a recluse student, Yip Kah Szhen.
Titled ‘Breaking Barriers,’ the advert is a first for a Malaysian bank to actively champion a public-school teacher. Not only that, but the film’s narrative deliberately steers away from the usual celebratory depictions of Hari Raya and instead builds on the tenets of open hearts and minds synonymous to that period.
Abdul Sani Abdul Murad, group chief marketing officer of the RHB Group said: “We found that Amy’s story showcasing her determination to break down the communication barrier with a reclusive student embodies what the RHB brand stands for. She could have taken the easy route and made it someone else’s problem but it was her challenger spirit made her do otherwise and that has created a lasting, positive impact. Not just on Kah Szhen’s life but to hers as well.”
Ong Shi Ping, FCB Group Malaysia’s co-owner and chief creative officer expressed hope that the film would serve as an inspiration to take storytelling beyond the expected narrative tropes. He says: “Do a film…you’ll get some views. Inspire a change within hearts and minds…you’ll get something greater…real progress. Isn’t that what we should be striving for?”
The campaign launched on Teacher’s Day, the 16th of May 2019 and has since garnered 4 million views, 12,000 likes and an overwhelming positive response from viewers including Dr Maszlee Malik, Malaysia’s minister of education who shared it on his own Facebook page.

Client
Advertiser: RHB Bank
Chief Marketing Officer: Abdul Sani Abdul Murad (Group)
Brand Manager: Elaine Yap (Senior Manager, Digital Brand Management)
Brand Communications: Tunku Hazli Bin Tunku Tolha (Global Head of Brand Communications), Mohd Anwar Bin Mohd. Amin (Assistant Manager, Group Brand Communications)
Production Company
Production Company: Carrot Films
Director: Tan Seng Kiat
Sound
Sound Company: GT records
Creative Agency
Creative Agency: FCB Kuala Lumpur
Chief Creative Officer: Shaun Tay, Ong Shi Ping
Copywriter: Izham Fazely, Megan Ong
Producer: Brandon Chai
Head of Account Management: Sharon Rodrigues
Creative Group Head: Tjer
Senior Art Director: James Voon
Co-Owner: Shaun Tay, Ong Shi Ping
Genres: People, Storytelling
Categories: Banking, Finance
FCB APAC, Thu, 23 May 2019 10:51:00 GMT