RHB Bank Ad Reflects the Desire for Social Unity to Commemorate Malaysia’s National Celebrations

Malaysia's RHB has recently launched its national day film titled Teguh Bersama (Stronger Together). Created by FCB SHOUT, the film dissects the underlying tensions that commonly plague the nation’s social fabric, while bringing to light the one thing that remains a constant in keeping Malaysians united and harmonious – the shared love for the country. 

‘Teguh Bersama’ is a charming story about a group of school children who found themselves at odds with one another after being tasked to work together to paint a mural for their school. What started out as a harmonious and cooperative project quickly turned into a debacle of one-upmanship, verbal disagreements and even physical altercations. However, when a catastrophic force threatened to derail and destroy the entire project, what divided the students quickly became what united them in the end. 

Abdul Sani Abdul Murad, chief marketing officer of RHB Group, said: “This film is an incredible reflection of the Malaysian spirit and RHB’s brand belief of ‘Together We Progress’. Living in this multi-racial, multi-cultural and democratic country, it’s inevitable that we find ourselves disagreeing with one another time after time. But, at the end of the day, we all want what’s best for Malaysia because it is a home that we share. And like true siblings, we always put aside our differences, come together and stand up for one another whenever adversity strikes. That’s just who we are as Malaysians, and often, it’s this quality we possess that has helped us weather many storms since our independence 65 years ago.”

Meanwhile, Tjer, FCB SHOUT’s head of creative, added: “Malaysia, being such a diverse nation, has an inevitably complex social fabric. Hence, we are delighted to be able to capture the essence of what national celebrations mean to us with such a simple, meaningful and uplifting spot. Huge appreciation to our production partners at PRS Films and GT Records for helping us bring this beautiful story to life.”

“The past 2.5 years of challenging times have proven that Malaysians will always rise to the occasion together when it matters most, and we hope this film serves as a timely reminder for us to continue upholding our unique brand of unity,” concluded Ong Shi Ping, FCB SHOUT’s co-owner and chief creative officer. 

Teguh Bersama was launched on 8 August 2022 has received tremendously positive reviews and is currently playing across all RHB Bank’s social and digital channels in conjunction with the Hari Kebangsaan (Independence Day) and Hari Malaysia (Malaysia Day) celebrations, which start on 31 August 2022.