R/GA's New Spot Uses Emojis to Teach Us How to Ease Work Stress

“Mental health is a tough topic to tackle, in fact most people often feel that the greatest barrier is simply not knowing what to say or how to ask for help. Emojis are something that we use every single day...so what better way to talk about our feelings? In support of UK National Mental Health Awareness Week, #MHAW17, R/GA London’s Lachlan Williams (strategy director) and Emma Lightfoot (head of copy) have created this short film, titled: “I’m Fine And Other Lies”.

The film combines empathetic and informative voice over with accompanying comforting and recognisable emojis to encapsulate the feeling of working whilst struggling with psychological issues and the benefits of overcoming them before they ultimately make work and personal life suffer.