R/GA Singapore, in partnership with DesignSingapore Council, has established an intensive, three-day, Product & Service Design Innovation course for senior professionals seeking to identify and action growth opportunities for their business, fast.
Using the same data-driven insights and consumer-centric design principles R/GA applies in creating award-winning products and services for global brands, the course is intended to help facilitate more rapid transformation.
“Fostering a culture of innovation at speed is priority to the council in this new era of data analytics, artificial intelligence, neuroscience and Internet of things. We’re confident that R/GA’s expertise will help fulfil our goal in educating and enabling local industry to meet the challenges of disruption,” said Mark Wee, executive director, DesignSingapore Council.
Product & Service Design Innovation is part of R/GA’s internal and external global professional education program, R/GA University. The course, being offered for the first time in APAC, is based on the company’s “connected design” framework, which blends multiple design disciplines into a fluid process, from creative ideation through to prototyping. Participants will receive tools to take away, the opportunity to work on a live brief for the National Design Centre (where the course will be run), plus expert guidance and feedback from R/GA practitioners Shashank Raval, Creative Director, Experience Design, and Calvin Soh, Regional Executive Director Growth.
“Businesses understand the need to transform in the face of disruption, but have not been under real pressure to do so until relatively recently,” said R/GA Singapore managing director, Dorothy Peng. “That means there’s no playbook for innovation, and a lot of misconceptions - that it’s expensive and tedious, that you have to be creative to do it, that it’s all about technology. Working with DesignSingapore, our goal is to break these down and give business owners a framework for effecting change quickly in their organisation.”
Places are limited and enrolments are now open. Further information is available here.