R/GA has named Saulo Rodrigues as its global head of design reporting into global chief creative officer, Tiffany Rolfe. Saulo returns after a year and a half stint at Work & Co, a digital product and service company. In his role, Rodrigues will help guide the R/GA visual and experience design teams to develop world-class creative solutions for clients globally.
“Since R/GA began, we’ve been at the intersection of design and technology. That convergence has never been more important to the world as we move into Web 3. Our R/GA purpose of designing businesses for a more human future isn’t just about what we make, but also how we make. We are building the future of work with new distributed creative models and hybrid ways of working in service of how people want to live and what clients need. Saulo will be instrumental in connecting and curating new team structures and designing processes across the globe. The more he and I talked about the possibility of him coming back, the more I knew he was the right person to partner with me on this next exciting phase of R/GA. It’s so rare to find design talent that both understands new technology and platforms as well as can design with a human-first approach. Not to mention, he’s an extremely talented and an empathetic leader who inspires teams,” said Tiffany Rolfe, R/GA global chief creative officer.”
With over 18 years of experience, Saulo brings creativity and passion in connecting design, technology and strategy to solve complex challenges that impact business. Saulo believes that design is a connection tool, to connect people, brand, experience and business. During his 10 year tenure at R/GA, Saulo held many leadership positions across Latin America. He initially joined R/GA as creative director in 2010 and was promoted to VP, executive creative director in the São Paulo Office in 2018. He was instrumental in iconic R/GA projects across Nike, Mastercard, Bradesco, Google, and YouTube. His work has been recognized by every major award show such as Cannes, Clio, AD&D and One Show. Saulo has judged Design Jury at Cannes, Clio and was the Design Chair Jury at El Ojo festivals, in Latin America. In 2010 Saulo was recognised as the 6th most awarded designer in the world.
"R/GA is a special place and I am energised to return back to R/GA as global head of design and expand my contributions by partnering with global clients and offices, working closely with Tiffany Rolfe," said Saulo Rodrigues, global head of design. “The opportunity to build new thinking and models for clients as well as continue to strengthen the culture of Design inside R/GA is really exciting. There’s never been a more important time for Design than right now.”