Tue, 16 Feb 2021 11:55:02 GMT
R/GA London has announced that it has partnered with Nike and leading female physiologist, Stacy Sims, to build the first ever cycle syncing training collection on the Nike Training Club App. The work created by R/GA London and launched across Nike Women’s Global Social handle and in the Nike Training Club app, aims to help educate women on how to sync their training to their menstrual cycle to not only perform better and stronger, but to optimise their energy and listen to what their body needs for each phase of the cycle.
“This work was born out of the belief that sports training platforms need to better serve women on their terms, recognising that too many training platforms do not cater for distinct differences in men and womens physiology.” said Nick Pringle, SVP executive creative director R/GA London. “It’s work that stays true to R/GA’s vision of helping our clients create a more human future through technology, and we’re very proud to have played a part in its creation”.
With this Cycle Syncing collection R/GA & Nike partnered with leading female physiologist Stacy Sims, to dig deeper to find out what female athletes need to succeed, and created a resource for them. In Stacy’s book ‘Roar’, she identifies that, unfortunately, a lot of the fitness world for women can be summed up as ‘shrink it and pink it’. From gear to training, Sims suggests that often, everything for men is made smaller and pinker, and then relabelled ‘for women.’ The result of combining these insights with R/GA’s creative vision, is Nike’s first ever cycle syncing training collection on the Nike Training Club App.
Categories: Sports and Leisure, Social networkingR/GA London, Tue, 16 Feb 2021 11:55:02 GMT