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R/GA London Launches Cycle Syncing Training Collection for Nike Club App

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New digital platform resource shows women how to harness the power of their cycle to maximise training
R/GA London Launches Cycle Syncing Training Collection for Nike Club App

R/GA London has announced that it has partnered with Nike and leading female physiologist, Stacy Sims, to build the first ever cycle syncing training collection on the Nike Training Club App. The work created by R/GA London and launched across Nike Women’s Global Social handle and in the Nike Training Club app, aims to help educate women on how to sync their training to their menstrual cycle to not only perform better and stronger, but to optimise their energy and listen to what their body needs for each phase of the cycle.

“This work was born out of the belief that sports training platforms need to better serve women on their terms, recognising that too many training platforms do not cater for distinct differences in men and womens physiology.” said Nick Pringle, SVP executive creative director R/GA London. “It’s work that stays true to R/GA’s vision of helping our clients create a more human future through technology, and we’re very proud to have played a part in its creation”.

With this Cycle Syncing collection R/GA & Nike partnered with leading female physiologist Stacy Sims, to dig deeper to find out what female athletes need to succeed, and created a resource for them. In Stacy’s book ‘Roar’, she identifies that, unfortunately, a lot of the fitness world for women can be summed up as ‘shrink it and pink it’. From gear to training, Sims suggests that often, everything for men is made smaller and pinker, and then relabelled ‘for women.’ The result of combining these insights with R/GA’s creative vision, is Nike’s first ever cycle syncing training collection on the Nike Training Club App. 


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R/GA 

Group Account Director: Rob Kent 

Program Manager: Gretel Oehme

Creative Director: Bruno DiLucca 

Visual Designer: Charlie Green 

Senior Copywriter: Laura Randall 

Senior Copywriter: Natalie Ranger

Senior Visual Designer: Camille Magnan

Producer: Juliette Arnaud

Senior Art Director: Rob Watts 

Senior Strategist: Amar Babbar 

Strategy Director: Anna Bulman 

Associate Strategist: Hannah Vatandoust 

SVP Executive Creative Director: Nick Pringle

Categories: Social networking, Sports and Leisure

R/GA London, Tue, 16 Feb 2021 11:55:02 GMT