R/GA London Appoints Jon Andrews and Mark Fairbanks as Group Creative Directors

R/GA London today announces the recent hires of Jon Andrews and Mark Fairbanks as Group Creative Directors. The hires of Jon and Mark and both strategic appointments that will help build on the work the agency has already started in creating a truly unique creative communications offering. Mark Fairbanks will primarily be responsible for taking the reins of the agency's Unilever account, while also proactively working across new business, and several other clients in the R/GA London portfolio. Jon Andrews will be focusing largely on taking the lead creative role on the Hyundai account, while again also working across new business and select other clients in addition. They will both report directly into Rodrigo Sobral, VP executive creative director of R/GA London.

Both Jon and Mark bring contrasting and complementary skills to the agency. Jon’s background stems from creative technology where he honed his skills at agencies such as Mother and BBH, before becoming Head of Innovation at Ogilvy One, where he created award-winning campaigns including the Cannes Lions Grand Prix-winning #Lookup for British Airways - a digital billboard that encouraged passers-by to look up and spot planes flying overhead.

Mark comes from a seemingly more traditional background, having been Creative Partner at AMV BBDO and ECD at Havas London, but as well as celebrated ATL work for the likes of The Economist, Cancer Research and Eurostar. His 200+ industry awards include successful digital campaigns such as the unique Nightjar gaming app for Wrigley 5 Gum and Durex’s hugely successful campaign to get couples to turn off their mobiles and turn back on to each other.

“The hires of Mark and Jon embody our end-to-end way of working -  helping us deliver a holistic approach to how we do marketing and communications. This integrated comms strategy requires a new breed of creative leaders, hybrids who are comfortable working in a media-agnostic way. Jon and Mark are a perfect example of this – creative directors who can help make sure our work continues to move cultures and improve people’s lives.”