R/GA London Appoints Ferran López to Newly Created Head of Story Design Role

R/GA London today announces the appointment of Ferran López as the agency’s first-ever head of story design where he will drive innovation and storytelling for R/GA's biggest clients, including Nike and McDonalds.

Over the course of his career, Ferran has produced a series of award-winning work. Notably, being part of the team that won two Grand Prix’s and the Innovation Lion at Cannes Lions for ING and ‘The Next Rembrandt’. Recently, Ferran worked as an independent creative director and brand consultant, where he managed and created campaigns for a number of brands and agencies across Europe, including Nike, Oatly, AMV BBDO, Poke and Wieden + Kennedy. His agency experience also includes creative leadership roles at McCann Spain, VCCP London and Doubleyou. 

As head of story design, Ferran will work in bolstering R/GA’s world-class design and XD team and add firepower to its storytelling capabilities. He will help the agency tell more meaningful and memorable stories for clients by building an industry-leading storytelling team. He will report into Nick Pringle, SVP executive creative director at R/GA London. 

Nick Pringle, SVP executive creative director at R/GA London, said: “Ferran is a world-class storyteller, who looks for innovation in everything he does. This makes him the perfect addition to our growing team.”

Ferran López, head of story design at R/GA, said: “R/GA is the agency I've admired my whole career so I am incredibly honoured to join, especially at such an exciting time for the London office. For a hybrid creative like me, it feels like we’re getting back to the Wild West years of the internet, with the dawn of the metaverse, NFTs, mixed reality and AI all driving new and exciting possibilities for creative impact. Joining the world’s most innovative agency, at a time with so much potential for reshaping the role that our industry plays for people, brands and the planet, was an opportunity I couldn’t miss.”