In it's latest R/GA Live session, R/GA’s VP of research and insights, Christian Kugel, and director of business transformation, Christy Randall, break down the proprietary data from The Future of Banking is Human report
Differentiation is more important than ever for regional banks. Once preferred for their physical presence and personal relationships, regional banks are now playing defensive. They’re competing against well-funded national competitors through tech-savvy digital upstarts, and the physical presence of regional banks is no longer enough to stay relevant.
Because regional banks have specific geographic footprints, the innovation consulting team at R/GA set out to design research that would be nationally-representative to reflect the nation at large, but could also be filtered to a specific bank’s geographic footprint.
The end result is a configurable dataset that can be leveraged to generate highly specific, highly valuable insights for any particular regional bank.
Watch or listen to the live session here