Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

R/GA Live: Regional Banking

Creative 43 Add to collection

R/GA’s Christian Kugel and Christy Randall break down the proprietary data from The Future of Banking is Human report

R/GA Live: Regional Banking
In it's latest R/GA Live session, R/GA’s VP of research and insights, Christian Kugel, and director of business transformation, Christy Randall, break down the proprietary data from The Future of Banking is Human report.

Differentiation is more important than ever for regional banks. Once preferred for their physical presence and personal relationships, regional banks are now playing defensive. They’re competing against well-funded national competitors through tech-savvy digital upstarts, and the physical presence of regional banks is no longer enough to stay relevant. 

Because regional banks have specific geographic footprints, the innovation consulting team at R/GA set out to design research that would be nationally-representative to reflect the nation at large, but could also be filtered to a specific bank’s geographic footprint.

The end result is a configurable dataset that can be leveraged to generate highly specific, highly valuable insights for any particular regional bank.

Watch or listen to the live session here

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Media and Entertainment, Streaming Services

R/GA New York, Thu, 01 Oct 2020 16:18:18 GMT