On the latest edition of FutureVision Conversations, Freshly CMO Mayur Gupta chats with R/GA US CTO Steven Moy.
Mayur's background as an engineer with a Master’s degree in computer science has helped him innovate as a data-driven marketer at Spotify, Healthgrades, Kimberly-Clark, and SapientNitro. Now, as CMO of Freshly, a direct-to-consumer brand that offers a weekly fresh-prepared meal delivery service, his goal is to provide food and wellness to over 100 million customers.
In this podcast conversation, Mayur and Steven discuss how data and technology can inform (not crush) creativity, what it means to be truly customer-centric, and the lessons from new economy brands such as Freshly that can inspire growth in legacy brands and businesses.
As Mayur commented: “Until you challenge yourself to add incremental value to that user experience every single time the user comes back, you will not be able to retain that user because it's extremely challenging to drive loyalty in today's world.”
Check out the podcast below.