R/GA, the company connected by design, today announced that its continuing its wave of new hires with the addition of powerhouse creative directors Sue Kohm and Lizette Morazzani. Both Kohm and Morazzani will report up to VP, Executive Creative Director AJ Hassan and focus on R/GA Chicago’s growing purpose-based campaign and stories work.
Sue Kohm joins R/GA Chicago as a creative director, copywriter from Grey/Toronto where she was the lead creative on the award-winning “#Ladyballs” campaign and made her mark with the “Groceries Not Guns” work that captured top industry honors. In her new role, she is tasked with supporting creative leadership to craft strong brand building ideas and verbal communication for the agency’s various marketing campaign needs. Kohm’s other agency experience has included Innocean Worldwide, Draftfcb, Young & Rubicam, and Ogilvy Toronto, all in Canada.
Having started her creative career at 19 at McCann Puerto Rico, Lizette Morazzani joins R/GA Chicago as a creative director with a focus on copy. Her tenacity for crafting innovative and award-winning work like Mexico Tourism’s “Tequila Cloud” and “Doppleganger Tourists” will support ECDs AJ Hassan and Matt Marcus to drive home smart creative and tech ideas for R/GA Chicago’s clients. Her other agency experience consists of JWT Puerto Rico and Lápiz, Leo Burnett's multicultural agency out of Chicago.
“It’s an electrifying time to be in the advertising business. More than ever, brand love is born from a place that starts by making purposeful, human connections. We’re proud to welcome the powerhouse talents of Sue and Lizette to the creative department. Each brings a rich set of skills to broaden and bolster the unique and purposeful way in which we approach campaign and story development for clients,” said VP, Executive Creative Director AJ Hassan.