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R/GA APAC Appoints Tuomas Peltoniemi as EVP, Managing Director



Tuomas was previously president, Asia - digital and innovation at TBWA Digital Arts Network

R/GA APAC Appoints Tuomas Peltoniemi as EVP, Managing Director

R/GA has today announced the appointment of Tuomas Peltoniemi as EVP, managing director, APAC. He steps into the role on January 3rd and will have charge of R/GA’s five offices in the region - Shanghai, Singapore, Sydney, Melbourne and Tokyo.

Peltoniemi brings with him an incredible pedigree of industry innovation, having worked at the intersection of technology, strategy and creativity across three continents and for nearly two decades.

“Tuomas is a transformation pioneer who understands how to implement change ahead of disruption,” said Bob Greenberg, founder, chairman, and CEO of R/GA. “His career has evolved so similarly to R/GA’s own evolution that it feels like working together was simply a matter of time. We could not be more excited that that time has come and I am confident that Tuomas will lead our APAC region to even greater success.”

Peltoniemi comes to R/GA following a seven-year tenure with TBWA Digital Arts Network, where he most recently served as president, Asia - digital and innovation, growing their digital and technology capabilities and spearheading innovation across the region. Previously, he served as the head of Digital Arts Network in Singapore, leading the agency to its acclaim as digital innovators in South East Asia, and managing director and partner of !NOOB in Helsinki, guiding them from a startup business to Finland's Digital Agency of the Year.

He has been featured in Campaign Asia-Pacific’s 40 Under 40 list, awarded Asia-Pacific Digital Network Agency Head of the Year in that publication’s 2017 Agency of the Year Awards, and is a prolific industry speaker, commentator and awards judge. He’s also a passionate supporter of developing new businesses and talent through mentoring early stage technology startups and lecturing on digital marketing for various MBA programs.  

“R/GA's unique service offering and promise of Transformation at Speed are perfectly placed to respond to today’s client needs, arguably nowhere more so than in Asia Pacific,” said Peltoniemi. “This is the fastest growing region in the network, with some of its most awarded offices and a roster of iconic global and local brands whose businesses R/GA has helped grow through change. I’m really looking forward to building on this and taking on the challenge expanding our offering, relationships and footprint."

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R/GA Sydney, Wed, 28 Nov 2018 10:08:38 GMT