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Reza Ghaem-Maghami Joins Proximity Worldwide as Global Chief Strategy Officer

12/01/2017
Advertising Agency
New York, United States
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Mr. Ghaem-Maghami has been a pioneer in the digital industry since 1994, when he founded one of the first interactive agencies in France

Proximity Worldwide announced today that Reza Ghaem-Maghami has joined the network in the new role of Global Chief Strategy Officer. In this position, Mr. Ghaem-Maghami will work closely with key global clients to develop their data-driven strategies, as well as with local Proximity offices to help shape the network’s strategic positioning. Most recently, Mr. Ghaem-Maghami was President of OgilvyOne and Geometry Global France. Prior to that he had served as Proximity Worldwide’s Chief Digital Officer. 

“Proximity’s heritage is in direct, data and digital. Reza’s expertize in these areas, together with his global experience and deep knowledge of the adtech and performance media landscape make him the perfect candidate for the role,” said Chris Thomas, Chairman of Proximity Worldwide. “The fact that Reza knows the Proximity network is a bonus and I am delighted he has returned.”

Mr. Ghaem-Maghami has been a pioneer in the digital industry since 1994, when he founded one of the first interactive agencies in France. During the past four years he was instrumental in leading OgilvyOne’s total customer data and engagement offer. He spent seven years at Proximity as Chief Digital Officer, Proximity Worldwide and Managing Director, Proximity Paris. 

“In our industry, a lot can change in four years,” said Mr. Ghaem-Maghami. “I am excited to demonstrate how Proximity’s evolved promise of “making people more valuable to brands” is especially meaningful to clients in today’s environment.”

Mr. Ghaem-Maghami assumes his role immediately and will be based in Paris.

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