MullenLowe Brazil is the agency behind the development of the global film for the launch of the new Rexona Champions, a variant of the deodorant inspired by the passion for football. The film started airing in Brazil on March, 27th, and will soon roll-out worldwide.

With new stylised packaging using the national colours of some countries, the new Rexona Champions especially honours the real fans, who love and live football, who suffer, who celebrate and also sweat the shirt. Therefore, the central idea of the film explores the passion for football, associated to the practice of the sport and to Rexona’s protection. Along the film, some people perform kick-ups and stunts using the product pack instead of a ball. Football, movement and protection inform the beat of the powerful soundtrack. The tagline reinforces it: “New Rexona Champions. Maximum protection for those who live football.”

The same film will run globally, however each country will adapt it for its respective personalised packaging.