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Rexona Releases Amazing Acrobatic Ad Created by Mullenlowe Brazil

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Spot features an assortment of talented gymnasts kicking around the bottles of the Unilever deodorant in incredibly creative ways

Rexona Releases Amazing Acrobatic Ad Created by Mullenlowe Brazil

MullenLowe Brazil is the agency behind the development of the global film for the launch of the new Rexona Champions, a variant of the deodorant inspired by the passion for football. The film started airing in Brazil on March, 27th, and will soon roll-out worldwide.

With new stylised packaging using the national colours of some countries, the new Rexona Champions especially honours the real fans, who love and live football, who suffer, who celebrate and also sweat the shirt. Therefore, the central idea of the film explores the passion for football, associated to the practice of the sport and to Rexona’s protection. Along the film, some people perform kick-ups and stunts using the product pack instead of a ball. Football, movement and protection inform the beat of the powerful soundtrack. The tagline reinforces it: “New Rexona Champions. Maximum protection for those who live football.”

The same film will run globally, however each country will adapt it for its respective personalised packaging. 

video
Acrobatics
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Client

Advertiser: Unilever

Brand: Rexona

Post Production / VFX

Post Production Company: Atomo VFX

Sound

Sound Company: Loud

Account Services: Tatiana Ornellas

Location Sound / Dialogue: Felipe Valadares

Other

Client Service: Alejandro Fiecconi

Creative Agency

Creative Agency: MullenLowe Brazil

Copywriter: Eduardo Salles

Art Director: Fabio Nunes

Chief Creative Officer: José Henrique Borghi

Copywriters: Henrique Louzada

Art Directors: Luiz Cesar

Digital Creative Director: Mario Jorge

Digital Creative: Yohannã Ioshua

RTV: Guto Lins

Planning: Felipe Pádua

Media Planners: Andre Goes

Production Company

Production Company: Santa Transmedia

Director: Nylon (Caio Montanari and Boca Ceravolo)

DOP: Pedro Loes

Executive Producer: Guilherme Correa

Editor: Rodolpho Ponzio

Direction Assistant: Patricia Jaeger

Account Services: Elisa Mello

Production coordinator: Renata Munaretto

Music

Music Company: Equipe Loud

Coordination / Soundtrack: Leticia Nunes

MullenLowe Brasil, Tue, 03 Apr 2018 14:50:22 GMT