Understanding that today's consumers want more experiences than things, O'Keefe Reinhard & Paul and created a new way to think about gifting for Groupon. ‘Rewrite The List’ isn’t just a new Groupon holiday campaign. It’s a new holiday tradition launched by Groupon Superfan and spokeswoman Tiffany Haddish and created by O’Keefe Reinhard & Paul that inspires and invites everyone to add one Groupon experience to their holiday wish list.
The ads in short form 6-seconds and longer 30's running across digital channels leverage Tiffany's appeal to children of all ages with great advice for how to get more from the holidays by doing things together.
‘Rewrite The List’ is a modern philosophical statement about the holidays and togetherness. This year, we’re trying to shift a gifting tradition that’s as old as time. When we add a Groupon experience to our holiday wish lists, we have the chance to create more lasting memories with our family and friends and to bring back the emotional connection to the holidays that sometimes gets lost in more stuff.