Revolver's Mike Maguire Rewrites History

Two vastly different origin stories are told in Mike Maguire’s new spot for Bundaberg Rum. 

 

While both tales agree that Bundaberg was born from a molasses surplus, the actual turn of events markedly improves over countless retellings. Instead of a bedraggled quintet of old-timers conceding to rum production in a dilapidated barn, history is rewritten to include refined gentlemen, emphatic declarations, hot air balloons and streets full of jubilant revelers. 

 

See for yourself here.

 

Credits

 

Production Company: Revolver 

Director: Mike Maguire

Executive Producer: Michael Ritchie

Producer: Ian Iveson

Director of Photography: Ginny Loane

Production Designer: Alexis Ross

 

Agency: Leo Burnett Sydney

Executive Creative Director: Andy Dilallo

Head of Copy: Grant McAloon

Creative Director: Vince Lagana

Client Services Director: Peter Bosilkovski

Business Director: Sam Mcgown

TV Producer: Margot Fitzpatrick 

 

Editorial Company: Toybox & The Editors 

Editor: Peter Whitmore

 

Visual Effects Company: Fin Design

Producer: Anya Kruzmentra