Two vastly different origin stories are told in Mike Maguire’s new spot for Bundaberg Rum.
While both tales agree that Bundaberg was born from a molasses surplus, the actual turn of events markedly improves over countless retellings. Instead of a bedraggled quintet of old-timers conceding to rum production in a dilapidated barn, history is rewritten to include refined gentlemen, emphatic declarations, hot air balloons and streets full of jubilant revelers.
Credits
Production Company: Revolver
Director: Mike Maguire
Executive Producer: Michael Ritchie
Producer: Ian Iveson
Director of Photography: Ginny Loane
Production Designer: Alexis Ross
Agency: Leo Burnett Sydney
Executive Creative Director: Andy Dilallo
Head of Copy: Grant McAloon
Creative Director: Vince Lagana
Client Services Director: Peter Bosilkovski
Business Director: Sam Mcgown
TV Producer: Margot Fitzpatrick
Editorial Company: Toybox & The Editors
Editor: Peter Whitmore
Visual Effects Company: Fin Design
Producer: Anya Kruzmentra