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Revolver's Mike Maguire Rewrites History

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The director worked with Leo Burnett Sydney on this new Bundaberg Rum spot

Revolver's Mike Maguire Rewrites History

 

 

Two vastly different origin stories are told in Mike Maguire’s new spot for Bundaberg Rum. 
 
While both tales agree that Bundaberg was born from a molasses surplus, the actual turn of events markedly improves over countless retellings. Instead of a bedraggled quintet of old-timers conceding to rum production in a dilapidated barn, history is rewritten to include refined gentlemen, emphatic declarations, hot air balloons and streets full of jubilant revelers. 
 
 
Credits
 
Production Company: Revolver 
Director: Mike Maguire
Executive Producer: Michael Ritchie
Producer: Ian Iveson
Director of Photography: Ginny Loane
Production Designer: Alexis Ross
 
Agency: Leo Burnett Sydney
Executive Creative Director: Andy Dilallo
Head of Copy: Grant McAloon
Creative Director: Vince Lagana
Client Services Director: Peter Bosilkovski
Business Director: Sam Mcgown
TV Producer: Margot Fitzpatrick 
 
Editorial Company: Toybox & The Editors 
Editor: Peter Whitmore
 
Visual Effects Company: Fin Design
Producer: Anya Kruzmentra
 
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Revolver, Fri, 05 Oct 2012 15:03:52 GMT