Thanks to Revive Awards, your best ideas could win you more than a Cannes Lion.
is a new creative advertising competition open to individuals, aiming to promote the best creative ideas that have not been produced yet and provide the winners with a financial reward.
This competition appears to be the first of its kind in terms of its potential to democratise advertising creativity – allowing great ideas that haven’t seen the light of day a chance to be seen and the creators to be rewarded financially for their efforts.
According to Rob Wetton, awarded creative and Founder of Revive Awards, “Every creative in the industry has good ideas lying around that they don’t know what to do with and they forget about because either it doesn’t fit a brief or isn’t right for the brand on the table. Now those ideas could be your most lucrative and could be a step closer to being produced for the right brand.”
The award concept has already attracted an impressive response from creative leaders in our industry, with a jury lineup that includes one of “10 Global Creative Leaders who are Reinventing Advertising and the Ad Industry” (Adweek, 2017) to the creator of the world’s most awarded print ad of all time. The jury members listed on the site include a diverse range of pioneers in our industry, most of whom have judged at the leading award shows, including:
• Eva Santos (Global CCO, Proximity Spain)
• Jenny Ehlers (Executive Creative Director, King James Cape Town)
• Moacyr (Moa) Netto (CCO, RAPP)
• Bec Brideson (Founder & ECD Venus Comms - Gender Intelligence Agency)
• Rojana Chuasakul (Founder & Chief Creative Officer, Storyteller Bangkok)
• Petra Sammer (Creative, Strategist, Author & Storyteller)
• Ralph van Dijk (Founding Creative Director, Eardrum)
• Viral Pandya (Co-Founder & Chief Creative Officer, Out of the Box)
• Josephine Wallin (Creative Director, Le Bureau)
• Alan Dye (Creative Director & Owner, NB)
• Jon Finkelstein (Executive Creative Director, PwC Digital Services Canada)
• Margarete (Margot) Doi Takeda (Founder & Creative Director, A10 Design Brazil)
• Becky McOwen-Banks (CD, FCB Inferno London)
• Lizi Hamer (Regional Creative Director, Octogon)
• Jon Finkelstein (ECD, PwC Digital Services Canada)
• Karen Hughes (Co-founder & Creative Director, Edit_)
So who can enter into the Revive Awards? Anyone inside or outside the industry can participate and all they have to do is submit an idea board and pay an entry fee of $50 by the end of October. 70% of the entry fee will then become the prize pool, which means that if there are just 3000 entries there will be a prize pool of $100,000. There were 41,170 entries last year at Cannes, so given the potential market for submissions at the Revive Awards – every creative in the industry - it is likely that winning an award will be a lucrative opportunity.
Whether or not there are massive financial wins at the Revive Awards, this competition is certainly an innovative approach to rewarding the best creativity in our industry and will likely be a force that further motivates creatives to generate excellent ideas. As Rob mentions “It’s not only about winning prize money. As a prize winner you are benefiting from sharing your idea in a very real way, financially, but you are also pitching your idea to a global audience, with your name attached, improving your chances of working with a brand to bring it to life and promoting yourself as a creative. Everyone loves win-win situations like these and we’re looking forward to seeing the enormous potential of this platform come to life.”