Tue, 28 Mar 2017 09:08:32 GMT
This month, Leo Burnett Manila and McDonald's Philippines launched a touching film paying tribute to Luzviminda Santiago, a teacher of 30 years who has touched the hearts of many students. The film recently managed to rack up 22 million views online since its release.
The story begins at the crack of dawn and follows Mrs. Santiago, who has spent 30 years commuting by jeepney, bus and tricycle to get to Makati High School. Throughout her career, she devoted herself to her students and is now sad about her upcoming mandatory retirement. Watch how McDonald’s Philippines and Leo Burnett Manila gave Santiago a surprise that has captivated more than 22 million viewers.
“Good Morning, Teacher!” was created to celebrate the hardworking early risers on National Breakfast Day. It led to a national outpouring of appreciation for teachers who have impacted generations of students.view more - Creative
Music Production: Allan Feliciano (Loudbox)
Post Production Company: Optima
Advertiser: McDonald’s Philippines
Director: Paolo Villaluna (Filmex)
Executive Producer: Concon Deray
Account Management: Donny Dingcong, Judy Medina, Andy Rivera
Creative Agency: Leo Burnett Manila
Creatives: Raoul Panes, Dante Dizon, Ryan Giron, LA Yamsuan, Martin Flordeliza
Producer: Steve Vesagas, Pau Javier
Categories: Fast food, Retail and RestaurantsPublicis Worldwide, Tue, 28 Mar 2017 09:08:32 GMT