Rethink's Science World Spot Shares Positively Painful Fact

Creative agency Rethink's spot was made for a children’s science museum and surprisingly it won’t be allowed to air on television. Canadian censors deemed the script too violent for TV… good thing there’s the internet.

Credits

Title: Positively Painful

Brand: Science World

Client: Suan Teo

Date of First Appearance: August 20th, 2014

Creative Agency: Rethink

Creative Directors: Ian Grais, Chris Staples, Rob Tarry

Art Director: Felipe Mollica

Writer: Morgan Tierney

Broadcast Producer (in house): DW

Account Services: Solomon Gauthier

Production Companies: OPC//FamilyStyle, RECOMMENDED 

Director: Chris Woods

Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault, Michael Haldane

Director of photography: John Houtman

Line Producer: Darrin Ball

Post Production House: Cycle Media

Editors: Rob Doucet, Mathew Griffiths

Audio House: Vapor Music

Producer (Audio House): Kailee Nowosad

Engineer: Andrew Harris 

Visual Effects: Crush