VaynerMedia
Mon, 14 Mar 2022 14:32:37 GMT
For millions of people, the first thing they do to wake up every morning is drink coffee – because without it, things can go really wrong, really fast.
Recognising how coffee is essential in consumers' lives, Sheetz, a major Mid-Atlantic restaurant and convenience chain, was keen to hear their stories on what happens when they don’t have a cup of joe. The brand put out a prompt on TikTok, Instagram and Facebook: “Once upon a time I didn’t have a cup of coffee and…” Over 100 responses were shared by Sheetz customers, detailing their most embarrassing mishaps from missing their morning Sheetz coffee run.
To bring these stories to life, Sheetz used these anecdotes as a catalyst to launch their latest activation – ‘Waketime Stories,’ a customer-inspired book designed to wake up consumers and show Sheetz Bros. Coffee is always here for you. The book features three unique stories influenced by real Sheetz customers.
Sheetz will surprise and delight customers with this book. Plus, the brand will give away one book that gives the reader a full sensory experience; from the colours used, to the scents of the pages, it’s designed to wake up the consumer. Also, the stories will appear across the brand’s social channels including TikTok, Twitter and Facebook.
This campaign was created by VaynerMedia.
view more - CreativeClient: Sheetz
VP of Marketing and Brand: Ryan Sheetz
Director of Brand Marketing: Nicole Auman
Brand Manager: Jen Blough
Advertising Manager: Maria Patrick
Creative Manager: Zach Sheffield
PR Manager: Nick Ruffner
Agency: VaynerMedia, New York
Chief Creative Officer: Rob Lenois
Executive Creative Director: Mike Pierantozzi
Group Creative Director - Special Projects: Manny Galan
Associate Creative Director - Copy: Ben Schneider
Associate Creative Director - Art: Zeus Alvarez
EVP: Nick Miaritis
SVP: Connor Bryant
Account Director: Alex Slavin
Account Executive: Margaux Kelley
SVP, Strategy: Amanda Simons
Director, Strategy: Ainsley Kuptz
Post Creative Strategist: Olayinka Ajibola
SVP, Director of Integrated Production: Bruce Andreini
Producer: Jesse Hughes
Director, Project Management: Amanda Stein
Project Manager: Michael Manzi
Illustration: MAKE LLC
Executive Producer: Oren Robashkin
Creative Director: Danny Robashkin
Book Production: Axios NYC
Founder / President: David Yepez
Founder / Creative Technologist: Courtland Premo
Categories: Retail and Restaurants , Restaurants
VaynerMedia, Mon, 14 Mar 2022 14:32:37 GMT