Wed, 18 Dec 2019 18:29:57 GMT
Throughout 2019, Respawn Entertainment has continued to surprise and delight players with Apex Legends, a free-to-play battle royale game featuring a cast of unique characters, squad-based gameplay, innovative mechanics and more set in the Titanfall universe. In working with The Mill, Respawn has developed new ways to share the story of the game and its world in new ways to players. After three trailers and one extensive game cinematic racked up over 50million views, the creative partners set out to attempt something unprecedented; to bring beloved character Mirage to life in an unimaginable way; on stage, live and ‘in person’ at The Game Awards.
The Game Awards took place at Microsoft Theater on Thursday 12th December and was broadcasted live on YouTube, among other channels. The highly anticipated annual awards ceremony honoUrs achievements in the video game industry.
Co-directed by David Lawson, Lisha Tan and creative director Drew Stauffer, this never-before-seen blend between the virtual world and the real world all happened in real-time, allowing a virtual Mirage to interact with The Game Awards’ host, Geoff Keighley.
The high-energy live performance from actor Roger Craig Smith, who brings the character, Mirage, to life in the game, was shot using motion-capture technology. The Mill’s Creative Technology department developed a real-time rendered shooting technique through partnership with Cubic Motion and Animatrik. The team used the Unreal game engine to effectively direct the CG Mirage character, adjusting the character actions, the lighting, and even environmental textures, live. This one-to-one relationship, completely blurred the line between what is real and what is virtual.
A global audience watching every moment and the audience in attendance were stunned to witness such a monumental technical and creative achievement. This ground-breaking, immersive experience, delighted fans for Apex Legends, and subsequently launched a new era and medium in live entertainment.
Drew Stauffer, creative director, marketing at Electronic Arts / Respawn Entertainment comments: “The team at The Mill has been an incredible partner for well over a year at this point and is an integral part of the Apex Legends campaign and family. I was incredibly excited to take another step forward and bring our signature style to life in a live setting as part of one of the biggest events in the video game world, The Game Awards.”
Lisha Tan, director, comments: “We jumped at the opportunity to take Mirage into uncharted territory; merging art, technology and live performance.”
David Lawson, director, comments: “It was so amazing to have the team at The Mill, the actors and all our other creative partners pour themselves into this. And to be using a cutting edge piece of technology to bring a mad Apex Character to this live event.”
Apex Legends is free to play and available right now on Origin for PC, PlayStation®4 and Xbox One.view more - Creative
Client: Respawn Entertainment
Creative Director, Marketing: Drew Stauffer
Producer: Jon Judelson
Executive Producer: Drew McCoy
Director, Brand Management: Jason Torfin
Director, Strategy: Robbie McCawley
Senior Activation Manager: Devin Bennet
Production: The Mill
Directors: Lisha Tan, David Lawson
Group Director, Emerging Technology: Boo Wong
Executive Producers, Emerging Technology: Dan Phillips, Aurelien Simon
Producer: Emily Avoujageli
Production Coordinator: Michael Novo
Live Action Producer: Alicia Haldenwang
Live Action Associate Producer: James Morse
Technical Innovations Manager: Tawfeeq Martin
Lead Developer: Hiro Miyoshi
Technical Artist: Troy Barsness
Technical Artist/FX: Daniel Soo
3D Lead: Robert Chapman
Rigging: Nole Murphy
Concept Artist: Ed Laag
Matte Painting: Bill Lu
Modelling Leads: Derrick Sesson, Dustin Leon
Modellers: Valentin Erbuke, Samantha Pedregon
Deputy Head of 3D/Lighting Supervisor: Chris Bayol
Editorial: The Mill
Editors: Rochely Zapata, Rauri Cantelo
Facial Tracking and Capture: Cubic Motion
Body Tracking and Capture: Animatrik
Categories: Media and Entertainment, OnlineMill LA, Wed, 18 Dec 2019 18:29:57 GMT