RESISTER Unveils Sonic Identity for Hypoallergenic Brand ALMAY

The RESISTER team has shared its latest audio branding work for the hypoallergenic cosmetics brand ALMAY. Using a combination of vocal textures, melody and organic sound design, RESISTER created a unique hybrid sonic identity that embodied the brand essence of ‘Feel Free’ - helping people feel good in their sensitive skin. 

There's nothing quite like the feeling of collaborating with a brand that's committed to making a real difference in people's lives. From the very beginning, we were struck by the brand's dedication to helping people be their true and authentic selves, and we knew we had to capture that essence in our work.

"During the Opportunity Analysis and Creative Exploration phase, we immersed ourselves in the world of sound, searching for the perfect melody that would embody Almay's core values. We delved deep into the brand's history and vision, discovering a world of simplicity, idealism, and carefree living that we knew we had to capture in our work. We wanted to create a distinctive mnemonic that will help us carve out and differentiate an own-able position for the brand. The final result was a memorable melody that captures the very essence of Almay. The effortless vocals are a celebration of beauty, simplicity, and innovation. We're immensely proud of the result and can't wait to see how their sonic identity will shape the brand's future". said Laura Montarroso Daher, head of audio strategy at RESISTER.

"Working with the talented women of Resister is always a joy. The attention to detail, communication and zest with which they approach the work is palpable.  Such a joy to work with!" said Daniel Kuypers, SVP, ED music, Energy BBDO.