RESCUE Remedy Appoints Alpha Century for TV Advertising

RESCUE has appointed London based creative agency Alpha Century to handle its TV advertising.

Alpha Century will be responsible for the creation of a TV ad to increase awareness of its product portfolio amongst the brand’s core female target market.

Hugo Feiler, Founder and Managing Director of Alpha Century, said: “We are delighted to be the creative custodians of Nelson’s RESCUE. We have been given the creative license to showcase the brands qualities in an engaging and unexpected way and are very much looking forward to working with RESCUE to deliver great work and results.”

Speaking of the appointment Cis Nijenhuis, Sr. Brand Manager for RESCUE, said: “Alpha Century has demonstrated they are the perfect partner to help deliver the next marketing evolution of the RESCUE product range thanks to their creative expertise and strategic insight. We are looking forward to welcoming Alpha Century as an extension of our marketing mix during this exciting new phase.”