Reporters Without Borders' Powerful New Film Shows Us That 'Reality Only Exists If Someone Reports It'
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RSF and BETC send a strong reminder of the mission behind journalists' work: allowing everyone access to the facts
Now more than ever, it is crucial to be informed and have access to facts. In a world where fake news and conspiracy theories thrive, the veracity and quality of information is under threat. To combat this, journalists must do their job with awareness of these challenges. This year, Chinese whistleblowers defied censorship in order to alert the world to the seriousness of the pandemic. For the US election, major American media tirelessly fought against disinformation, which was essential to protect democracy.
Journalists all over the world defend minorities, protect the environment and denounce police violence and corruption. Reporters Without Borders (RSF) defends those that help us understand the world and take action against injustice.
With agency BETC, directed by Vincent Rodella, the production company Birth and the postproduction studio Mathematic, Reporters Without Borders' new film shows four examples of situations only journalists can shed light on: a prisoner held in conditions unworthy of human dignity, exhausted migrants, a young woman forced into an unwanted marriage, and rows of bodies of Covid-19 victims lined up on an ice rink. The victims of these harrowing scenes gradually disappear, leaving an empty shot.
The film reminds us of a harsh truth: reality only exists if someone reports it.
The campaign will be broadcast on the major French and international television channels, as well as on digital and social networks from 11th December 2020.
Client: Reporters Sans Frontieres (Reporters without Borders)
Client Management: Christophe Deloiree and Milie Poirrier
Agency Management: Catherine Emprin, Guillaume Espinet, Hugo Ghiglia, Lucie Guigal
Executive Creative Director: Stéphane Xiberras
Associate Creative Director: Dominique Marchand, Jean-Michel Alirol
Art Director: Jean-Michel Alirol
Assistant AD: Audrey Coffignot
Copywriter: Dominique Marchand
TV Prod: Jennifer Braux
Media Plan: Diffused on French and International TV channels, digital and social media
Formats: TV 30s and digital film
Director: Vincent Rodella
Producer: Tristan Beraud
Production Director: Juliette Gaignault and Hugo Merival
DOP: Nico Poulsson
Decor: Pierre Pell
Casting director: Luce Nordmann
Stylist: Anne-Laure Nicolas
1st Director Assistant: Juliane Aufort
General Manager: Constance Lefevre
VFX producer: Guillaume Audibet
VFX supervisor: Yann Aldabe
Post-producer: Laura Warnault
Editor: Vincent Marchand
Editor: Johan Luce Antoinette
Calibrator: Emiliano Serantoni
Music and Audio
Music: Alex Baranowski
Sound Production: Lime Studios
Mix and Sound Designer: Joel Waters
Sound Production (TV Version): Benzene
Categories: Awareness, Corporate, Social and PSAsBETC Paris, Mon, 14 Dec 2020 17:58:48 GMT