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Reporters Without Borders' Cheerful Parade Masks the Darker Side of War

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Editors' Choice: BETC Paris launches poignant spot for launch of organisation's 50th photography book

Reporters Without Borders' Cheerful Parade Masks the Darker Side of War

Reporters without Borders is releasing its 50th photography book promoting the freedom of information, dedicated to photographer Robert Capa. For the occasion, the organisation and its agency BETC created a new film, online from 12th of January 2016.

The film seeks to raise awareness among the public as well as among publishers, of the urgency to support the profession of the photo reporters who risk their lives in order to inform us and provide the world with independent images, often different from the ones governments want us to see.

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Post Production / VFX

Flame: FASA @ ETC

Production Company

Director: Owen Trevor

Producer: Gregory Panteix

Production Company: Stink


Sound Design: Brendan Woithe @ Klang


Editor: Ryan Boucher @MSE

Creative Agency

Art Director: Jean-Michel Alirol, Pierre Orizet

Copywriter: Dominique Marchand

Creative Agency: BETC

Genres: Storytelling

Categories: Associations, Corporate, Social and PSAs

BETC Paris, Wed, 13 Jan 2016 16:35:59 GMT