Erich & Kallman
Wed, 02 Feb 2022 10:18:30 GMT
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Repair Shop Meineke's New Spokesperson Only Trusts One Place in Humorous Campaign
Erich & Kallman's individual spots highlight every aspect of Meineke services
So, Meineke has been around for 50 years. They used George Forman as their spokesman for decades and were an American household name. But over the last decade awareness has fallen off dramatically, and many consumers don’t even know how to pronounce the Meineke name.
With Erich & Kallman clear goal of brand awareness, its launching a new campaign with a new German spokesman who makes it clear he only trusts his car keys with Meineke.
The campaign makes the Meineke name unforgettable, while individual spots educate viewers about offerings like eInspection, financing and total car care.
The campaign will be running on radio, broadcast and cable TV including placements in prime first run series, NBA Playoffs, Nascar, news, early morning, SNL, PGA, NHL and more.
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Agency
Agency: Erich & Kallman LLC
Chief Creative Officer/Founder: Eric Kallman
President/Founder: Steven Erich
Account Director: Laura Miley / Kristi Boutiette
Account Director: Hannah Hadley
Copywriter/ ACD: Patrick Newman
Art Director/ACD: Rob Stone
Executive Director of Production: Kati Haberstock
Production
Production Company: Moxie Pictures
Director: Martin Granger
VP, Executive Producer: Karol Zeno
Line Producer: Heidi Soltesz
Head of Production: Jodi Fisher
Director of Photography: Robert Yeoman
Production Designer: Ken Averill
Edit
Editorial Company: Union Editorial, NYC
Editor: Merritt Duff
Sr. Producer: Susan Motamed
Assistant Editor: Ryan Stacom
Finish
Finishing House & Color: The Mill
Creative Director: Roxy Zuckerman
Senior Color Artist: Paul Yacono
Head of Production: Jennie Fischer
VFX Supervisor: Roxy Zuckerman
Audio Studio
Mix and Sound Design: Msquared
Senior Engineer: Mark Pitchford
Producer: Sarah Benedict
Music
Music House: APM Music
Meineke
Vice President of Marketing: Christopher Streahle
Senior Digital Marketing Manager: Kaitlin O'Malley
Genres: Dialogue, Comedy, People
Categories: Automotive, Tyres and vehicle utilities
Erich & Kallman , Wed, 02 Feb 2022 10:18:30 GMT
