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Repair Shop Meineke's New Spokesperson Only Trusts One Place in Humorous Campaign

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Erich & Kallman's individual spots highlight every aspect of Meineke services

Repair Shop Meineke's New Spokesperson Only Trusts One Place in Humorous Campaign

So, Meineke has been around for 50 years. They used George Forman as their spokesman for decades and were an American household name. But over the last decade awareness has fallen off dramatically, and many consumers don’t even know how to pronounce the Meineke name. 

With Erich & Kallman clear goal of brand awareness, its launching a new campaign with a new German spokesman who makes it clear he only trusts his car keys with Meineke.

The campaign makes the Meineke name unforgettable, while individual spots educate viewers about offerings like eInspection, financing and total car care.

The campaign will be running on radio, broadcast and cable TV including placements in prime first run series, NBA Playoffs, Nascar, news, early morning, SNL, PGA, NHL and more.

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Agency

Agency: Erich & Kallman LLC

Chief Creative Officer/Founder: Eric Kallman

President/Founder: Steven Erich

Account Director: Laura Miley / Kristi Boutiette

Account Director: Hannah Hadley

Copywriter/ ACD: Patrick Newman

Art Director/ACD: Rob Stone

Executive Director of Production: Kati Haberstock

Production

Production Company: Moxie Pictures

Director: Martin Granger

VP, Executive Producer: Karol Zeno

Line Producer: Heidi Soltesz

Head of Production: Jodi Fisher

Director of Photography: Robert Yeoman

Production Designer: Ken Averill

Edit

Editorial Company: Union Editorial, NYC

Editor: Merritt Duff

Sr. Producer: Susan Motamed

Assistant Editor: Ryan Stacom

Finish

Finishing House & Color: The Mill

Creative Director: Roxy Zuckerman

Senior Color Artist: Paul Yacono

Head of Production: Jennie Fischer

VFX Supervisor: Roxy Zuckerman

Audio Studio

Mix and Sound Design: Msquared

Senior Engineer: Mark Pitchford

Producer: Sarah Benedict

Music

Music House: APM Music

Meineke

Vice President of Marketing: Christopher Streahle

Senior Digital Marketing Manager: Kaitlin O'Malley

Genres: Dialogue, Comedy, People

Categories: Automotive, Tyres and vehicle utilities

Erich & Kallman , Wed, 02 Feb 2022 10:18:30 GMT