The campaign by Publicis Italy humorously demonstrates the car’s safety features
Renault Italy has launched the new Renault Scénic campaign called ‘Great News’, conceived by Publicis Italy.
Life holds many surprises - things that change our present and our future - but at least the road should not. This is at the root of the concept for the campaign. In three scenarios, each time, a couple of friends or partners have to face a series of shocking revelations that would put anyone to the test. But not the Renault Scénic.
The car is equipped with technological systems that prevent our distractions from causing accidents, allowing us to experience even the most surprising moments in safety.
In addition to the three films, a print campaign, digital display and social media activities are also planned by media agency OMD.
The production house is Filmmaster and the director is the Academy Award Joachim Bach.