Campaign by L&K Saatchi & Saatchi is also followed by a scenic TVC where a herd of elephants cavort with the cars as a young one is returned to the fold
The Renault KWID has been a true game-changer. In just 3 years, the car has sold over 2.5 lakh units.
Now, Renault has launched the New Feature-loaded KWID that comes with first-in-class features like reverse parking camera, rear armrest and rear 12 V socket.
To communicate the car’s capability and new features, L&K Saatchi & Saatchi has conceptualised a new integrated campaign.
This will be rolled out across TV, radio, print and digital media. A digital film starring brand ambassador, Ranbir Kapoor surprising KWID customers has been released across various social media platforms.
Speaking about the communication, Virat Khullar, Marketing Head-Renault India, says, “Renault KWID stands for “live for more”. It has always delivered more features than the competition. In 3 years we have grown strongly with more than 2.5 lakh happy customers across India. This campaign uses SUV imagery to bring alive the strengths of this big small car.”
On the insight behind the campaign, Charles Victor, Executive Director, L&K Saatchi & Saatchi says, “Young Indians are increasingly doing short drive holidays and self-driven/planned trips making the SUV-inspired Renault KWID a perfect match for this growing lifestyle. We married this ready-to-explore-the-world attitude with the new KWID and the result was this charming piece of communication.”
Kartik Smetacek, Executive Creative Director, L&K Saatchi & Saatchi adds, “The task for the campaign was to add a new dimension to the KWID brand. Inspired by its SUV design, we wanted to reposition it as an ally in adventure. While also showcasing its latest class-leading feature – a reverse parking camera.”