Independent marketing agency Pulse Group has teamed up with Renault and the Royal Horticultural Society (RHS) for the launch of Renault’s new Z.E. electric vehicle range.
The activity takes place at RHS events throughout the summer which will include the upcoming RHS Hampton Court Palace Flower Show, 3rd – 8th July, where Renault are official sponsors of the Conceptual Garden Category.
The exhibition space and creative for the activity have been designed to replicate an eco-friendly garden, complete with garage fascia, displaying new models from the Z.E. range. The stand will also be fitted with a variety of energy-saving accessories including a permeable driveway, solar lights and recycled plant pots.
New models from the Renault Z.E. range will be displayed at the events; attendees will be invited to test drive the Renault Twizy at one of the National locations of the Renault Z.E. Tour and enter a prize draw to win RHS membership. People attending the event will also receive environmentally friendly hessian gift bags and seeds of plants used in the Renault Garden.
Phil York, Marketing Director, Renault said: “Pulse Group’s fun and eco-friendly stand reflects our commitment to developing vehicles using sustainable sources. By inviting people to experience our new range of electric vehicles, we hope to engage with those environmentally aware consumers looking for a more eco-friendly way to travel”.
Mike Spicer, CEO, Pulse Group, said: “We are excited to work with Renault on its new innovative range of electric vehicles. We wanted the creative to highlight Renault’s green credentials and designed the space using solely energy-saving materials to demonstrate how Renault practices what it preaches.”