Renault Italy Challenges Viewers to an Off-Road Experience with a Twist

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Publicis Italy launches 'The Wild Store' with spot directed by Bedeschi Film's Gigi Piola
Renault Italy Challenges Viewers to an Off-Road Experience with a Twist

In a new campaign from Publicis Italy, Renault launches the new KADJAR SUV that pledges exciting off-road performances. To demonstrate this to an always connected target audience, Renault has turned to an Amazon purchase with a twist.

The brand has launched The Wild Store: a temporary shop that can only be reached by driving the new Renault KADJAR. This will be the only way to take advantage of a very special online offer.

Inside The Wild Store, a 49’’ smart TV (worth over 1,000€) will be sold at only 10€ - but on one condition: to reach it, people will have to endure an off-road test drive in the new Renault KADJAR. 

By clicking on the promotion, users will be redirected to a video experience that will show them how to get the TV.

The campaign is on air from October 17th on

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Client: Renault Italy

Advertising, Digital e CRM Manager: Azzurra Lucignani

Advertising Executive: Cinzia Terragno


Agency: Publicis Italy

Global Chief Creative Officer Publicis WW & CCO Publicis Groupe Italy: Bruno Bertelli

Chief Creative Officer Publicis Italia: Cristiana Boccassini

Creative Director: Stefano Battistelli

Digital Creative Director: Massimo Guerci

Art Directors: Massimo Guerci, Dario Citriniti

Copywriters: Stefano Battistelli, Giovanni Coviello, Nicolò Santovincenzo

Digital Art Director: Iacopo Gioffrè

Digital designer: Simona Caldarini

General Manager: Daniela Di Maio

Account Director: Ilaria Lorenzetti

Account Manager: Chiara Marotta

Head of Digital: Pierluigi Roselli

Digital Project Manager: Claudia Gili

Tv Producer: Manuela Fidenzi


Production: Bedeschi Film

Director: Gigi Piola

DOP: Leandro Ferrao

Executive Producer: Federico Salvi

Producer: Giacomo Tabone

Editor Hero Video

Editor: Fabrizio Squeo

Editor Content Strategy: Samuele Schiavo/Fulvio Rossetti


Music: Sizzer

Sound design: Daniele De Virgilio

Sound mix: General Jingles

Post production

Post: Prodigious

Genres: Action

Categories: Automotive, Cars

Publicis Italy, 5 months ago