Editions

International Edition
USA Edition
UK Edition
Australian Edition
Canadian Edition
Irish Edition
German Edition
French Edition
Singapore Edition
Spanish edition
Polish edition
Indian Edition
Middle East edition
South African Edition

Renault Italy Challenges Viewers to an Off-Road Experience with a Twist

Creative

ADD TO COLLECTION

Publicis Italy launches 'The Wild Store' with spot directed by Bedeschi Film's Gigi Piola

Renault Italy Challenges Viewers to an Off-Road Experience with a Twist

In a new campaign from Publicis Italy, Renault launches the new KADJAR SUV that pledges exciting off-road performances. To demonstrate this to an always connected target audience, Renault has turned to an Amazon purchase with a twist.

The brand has launched The Wild Store: a temporary shop that can only be reached by driving the new Renault KADJAR. This will be the only way to take advantage of a very special online offer.

Inside The Wild Store, a 49’’ smart TV (worth over 1,000€) will be sold at only 10€ - but on one condition: to reach it, people will have to endure an off-road test drive in the new Renault KADJAR.

By clicking on the promotion, users will be redirected to a video experience that will show them how to get the TV.

The campaign is on air from October 17th on amazonwild.renault.it.