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Rémy Martin and Recording Artist 6LACK Explore LA in Second Episode of ‘Ground’s Melody'

Advertising Agency
New York, USA
The new episode from FRED & FARID New York celebrates the local sounds of Los Angeles and two cultures rooted in excellence
Today, Rémy Martin releases the second episode of 'Ground’s Melody', a two-part video series created and developed by FRED & FARID New York featuring multi-platinum, GRAMMY nominated artist, 6LACK. The series pays homage to two cultures rooted in excellence; cognac and music. While the first episode highlights the vibrant pulse of 6LACK’s hometown of Atlanta’s city streets and the impact it has on musical artists, the second episode is a tribute to the Los Angeles' community, with an equally unique 'ground' that has fostered musical excellence for generations.

"Los Angeles’ rich history and legendary music scene created a community of excellence that is unmatched today, and it’s been an inspiration to me as an artist since day one”, said 6LACK. “The energy that comes from the music, people and culture in LA is truly special, and I loved being able to express that through Rémy Martin’s ‘Ground’s Melody.’”

With the spotlight on Los Angeles in this second episode, 6LACK explains that the city’s energy comes from within. A rich musical history continues to charge the city and it stems from the community. Great artists of the past, and those in pursuit of excellence today, have journeyed to Los Angeles from all over the globe, each with a similar dedication and perseverance to be the best in their craft.

Rémy Martin shares the passionate commitment to excellence in crafting their premium cognacs, masterfully produced only in the fine champagne region of Cognac, France. This physical ground which has cultivated Rémy Martin’s legacy and spirit is the reason the cognac house stands firmly behind its terroir.

“At Rémy Martin, we are proud to team up with artists to foster our longstanding support of the music community,” said Tina Reejsinghani, vice president at Rémy Martin Americas. “We look forward to continuing to celebrate collective success and honouring cultures of excellence following the release of ‘Ground’s Melody.’”

Agency / Creative