Real estate franchisor enhances customisation options with new tool for creating personalised spots
RE/MAX, the number one name in real estate, today announced the launch of a new national advertising campaign, 'The Right Agent Every Step of the Way'. The campaign kicks off today with 12 spots across radio, digital, TV and social media outlets. For the first time, the package also includes a video concept for The RE/MAX Collection, the network’s luxury property brand.
The campaign showcases the value RE/MAX agents provide buyers and sellers, leveraging technology, tools, experience and skill to support them in what is likely the biggest financial transaction of their lives.
“Last year was a big reminder that human connection is the most important thing,” said Abby Lee, RE/MAX senior vice president, marketing and communications. “The expertise of RE/MAX agents has been proven time and time again, but it’s about more than that. We want clients to feel connected to their agents and the brand even in times of uncertainty. This campaign illustrates the increasingly important role a skilled agent can play in the lives of buyers and sellers by going on a journey of lifestyle discovery with them following a year where the meaning of home took on new importance.”
The 2021 campaign marks the sixth consecutive year of collaboration between RE/MAX and award-winning agency Camp + King.
“The new ad campaign leverages extensive consumer research done in partnership with RE/MAX to identify what homebuyers and sellers are looking for from their agents, specifically as we adjust to a new normal,” said Emily Dillow, director of brand management and junior partner at Camp + King. “Our research found that clients are likely to rely on agents and their guidance in the future and that they placed an increased importance on an agent’s ability to leverage technology to show a home and aid in decision making. These spots showcase just how prepared RE/MAX agents are to do those things.”
As with previous campaigns, the 2021 advertising spots enable agents to personalise the commercials on the RE/MAX Hustle website with their name, photo, contact information and a short message that relates back to the spot. Beginning today, RE/MAX agents have access to the new Hustle Video Editor Tool, which for the first time, allows agents to make professional quality RE/MAX videos using their own unique content.
The Hustle Video Editor Tool is as customisable as agents need it to be. RE/MAX agents can make epic listing announcements, neighbourhood overview videos and new team member announcements using music, title cards, text and stickers. With the ability to select photos and videos from their own devices, RE/MAX agents can make countless combinations of short spots to promote to their network, followers and clients making their marketing work for them.
“For RE/MAX agents, every client relationship is a unique opportunity to serve,” added Abby. “The customisable features of the RE/MAX spots and newly launched Hustle Video Editor Tool give agents the flexibility to go beyond the brand strengths and zero in on why they are best suited to be their client’s partner and guide on this journey. We want consumers to know that this is about them and national campaigns sometimes don’t speak to the various situations impacting people daily. This customisable tool will allow for agents to more effectively communicate to homebuyers and sellers who need a trusted advisor by their side to navigate the unique challenges only they may be facing.”