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#RelationshipHack: Be a Better Guy



Wannabe Romeos get valuable advice as Deutsch copywriter launches online florist

#RelationshipHack: Be a Better Guy

Deutsch have created an unusual ad - or at least an ad for an unusual client: one of their own employees. Their new ad was created for a startup flower delivery service called as part of a Deutsch LA program, the Side Project Project, where they back employee projects with agency resources., which is trying to revolutionize online flower buying, is a side project of senior copywriter David Plafchan, creative director at They started the Side Project Project because ad people love to make stuff, and always have projects going on the side. Deutsch wanted to foster an entrepreneurial culture that celebrates their employees’ passions, rather than making employees hide them away. tries to help guys be better guys by making it easier to send flowers. The website is simple to navigate and order, and it even has a concierge service that remembers to send flowers for big events even when guys forget. So the spot, “Be a Better Guy,” focuses on all of the reasons why guys need to be better: toilet seats up, beer can pyramids, project motorcycles.

“Be a Better Guy” was made virtually for free with donated resources, especially from Park Pictures and director Jake Schreier. Deutsch LA also helped with other creative services and assisted with the PR launch. “An early-stage startup almost never gets to work with an agency of Deutsch LA's caliber,” says John Tabis, Founder and CEO of “This project was almost like winning the creative lottery for us.”



Client Credits: THe Bouqs Co.
John Tabis / Founder, CEO
J.P. Montufar / Founder, COO
David Plafchan / Creative
Keith Wilson / Marketing
Advertising Agency: Deutsch/LA

Partner, Director of Integrated Production: Vic Palumbo
Creative Director: Gavin Lester
Copywriter: Chris DeNinno
Art Director: David Plafchan
Director of Content Production/Producer: Victoria Guenier
Production Company Credits and Address: Park Pictures
Director: Jake Schreier
Executive Producer: Mary Ann Marino
Producer: Alex Fisch
D.P: Wyatt Troll
Editorial Company:Cut n Run
Editor: Isaac Chan
Executive Producer: Carr Schilling
Managing Director: Michelle Eskin
Post Production:The Mill
Executive Producer: Ben Hampshire
Telecine Executive Producer: LaRue Anderson
Colorist: Adam Scott
Flame:Adam Lambert
2D lead artist: Billy Higgins
Audio Post:Lime Studios
Executive Producer: Jessica Locke
Mixer: Rohan Young

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