The series of witty short videos from BBH NY reflect frustrating situations that many of us can recognise
In this stage of the Samsung Galaxy Note10 launch, BBH NY and Samsung drill down on real pain points that mobile phone users have. These digital and social 15-second videos all hit the issues that we face everyday. We all need more battery life, more storage space, better security, better mobile care and faster download speeds.
The videos are shared with both Samsung owners and non Samsung owners alike, highlighting common pain points among users and how a Note10 succeeds at overcoming them.
To Samsung owners
24 Hour Battery
To non-Samsung owners
“Creatively we wanted to bring our audience’s real, and sometimes frustrating, work situations to life in a humorous way,” said Jonathan Mackler, executive creative director/head of creative of BBH NY. “The films highlight actual problems the Note10 solves for, or depending on where you work, at least helps you cope with.”
The Note10 campaign continues to build on Samsung’s endeavour to take real-life, often painful tech moments and to bring humour to these relatable situations. Samsung provides the highest level of technology available to help prevent these moments and the content created demonstrates the humanity of Samsung: showing that the brand understands how people use technology, and where other tech brands can get it wrong.