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Relatable Social Films Show How Samsung’s Galaxy Note10 Solves All Sorts of Problems

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The series of witty short videos from BBH NY reflect frustrating situations that many of us can recognise

Relatable Social Films Show How Samsung’s Galaxy Note10 Solves All Sorts of Problems
In this stage of the Samsung Galaxy Note10 launch, BBH NY and Samsung drill down on real pain points that mobile phone users have. These digital and social 15-second videos all hit the issues that we face everyday. We all need more battery life, more storage space, better security, better mobile care and faster download speeds.

The videos are shared with both Samsung owners and non Samsung owners alike, highlighting common pain points among users and how a Note10 succeeds at overcoming them.

To Samsung owners

24 Hour Battery

Final Presentation
In Flight

To non-Samsung owners

Captain Speaking




“Creatively we wanted to bring our audience’s real, and sometimes frustrating, work situations to life in a humorous way,” said Jonathan Mackler, executive creative director/head of creative of BBH NY. “The films highlight actual problems the Note10 solves for, or depending on where you work, at least helps you cope with.”
The Note10 campaign continues to build on Samsung’s endeavour to take real-life, often painful tech moments and to bring humour to these relatable situations. Samsung provides the highest level of technology available to help prevent these moments and the content created demonstrates the humanity of Samsung: showing that the brand understands how people use technology, and where other tech brands can get it wrong.
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Brand: Samsung

Executive Vice President, Head of Global Brand Marketing, Mobile Communications Business: Pio Schunker

Vice President, Global Brand Marketing, Mobile Communications Business: Sonia Chang

Director, Global Brand Marketing, Mobile Communications Business: Luciana Kim

Senior Manager, Global Brand Marketing, Mobile Communications Business: Yoonie Park

Manager, Global Brand Marketing, Mobile Communications Business: Lawrence Kang

Manager, Global Brand Marketing, Mobile Communications Business: Youngeun Kang

Music: “Patricia” Perez Prado (on “Powerfuller”/”In Flight Entertainment”/”Final Final Final Presentation”/24 Hr Battery”); “In the Hall of the Mountain King” (rendition by) Human (on “Oops”/”Likely”/”Cloud”/”Losing”); “The Captain Speaks V03” Elias Music (on “Captain Speaking”)


Agency: BBH NY

Chief Creative Officer: Gerard Caputo

Executive Creative Director, Head of Creative: Jonathan Mackler

Associate Creative Director/Copywriter: Liz Loudy

Creative Director/Copywriter: Lucas Bongioanni

Art Director: Lance Ferguson

Creative Director/Art Director: Jackie Anzaldi

Head of Production: Brooke Kaylor

Executive Producer: Jason Souter

Executive Producer: Peter Williams

Director of Business Affairs: Librado Sanchez

Managing Director: Brett Edgar

Group Account Director: Dan Wallace

Account Supervisor: Lucie Kittel

Account Manager: Cris Flores

Associate Account Manager: Becky Tanner

Managing Partner: John Harrison

Comms Strat Director: Zack Green

Project Manager: Cameron Wells

Production Company

Production Company: MJZ

Director: Henry Selder

Executive Producer: Emma Wilcockson

Line Producer: Barry Hughes

Director of Photography: Mark Bliss


Editorial: Rock Paper Scissors

Editor: Dan de Winter/ Anne-Laure D’hooghe

Executive Producer: Eve Kornblum

Post Producer: Shayna Rubin

Asst Editor: David Bryen/Ollie Nevin

Visual Effects

Visual Effects: The Mill

Executive Producer: Andrew Somerville

Senior Producers: Mandy Harris, Colin Blaney

Producer: Sue Yee Hubbard

Project Coordinator: Will Jellicorse

Production Coordinator: Roberto Herrera

Line Producer: Sarvesh Are

Production Coordinator: Shivangi Mehta

Creative Director: Nathan Kane

2D Lead Artist: Kevin Quinlan/Jeff Robins

Compositing Lead: Maheshwaran Chandrasekaran,

2D Artists: Nasser Mandavi, Fabien Coupez, Sungeun Moon,Roger Cerqua, Jade Kim, Dan Bowhers, Tara Holland,Aravind Mani,

Gangadharam Raja, Mangesh Borkar, Nehal Desai, Samarendra Lenka

Clean Up Leads: Nithin Babu, Prajeesh E

Clean Up Artists: Madhana Gopala, Rahul Bhardwaj,Yogesh Sarwa

Paint Artists: Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa

Tracking Supervisor: Senthil Murugan Balasundaram

Tracking Lead: Murali Krishna Reddy

Tracking Artists: Gokul Navaneethan, Sathyaraj A

Design: Jeff Buoncristiano, Dom Han, Paul Sue


Telecine: The Mill

Colorist: Adam Scott

Audio Mix

Audio Mix: Sound Lounge

Mixer: Tom Jucarone

Executive Producer: Alicia Rodgers

Genres: Comedy, People, Storytelling

Categories: Consumer Electronics, Mobile Devices

BBH New York, Wed, 23 Oct 2019 14:42:25 GMT